The 5 Klaviyo Flows Every Ecommerce Brand Must Have
Chris
Founder, Cold Strike Digital
Most ecommerce brands we audit are running a welcome email and an abandoned cart reminder — and calling that an email program. That's leaving 30–40% of their email revenue on the table. Here are the 5 flows that actually move money.
Before we get into the flows: email should account for 25–40% of total ecommerce revenue for a properly optimized store. If you're below 15%, you're either missing flows or your flows are built wrong.
Welcome Series
The highest-converting flow most brands underinvest in. Your welcome series sets brand expectation, delivers your offer, and converts subscribers into first-time buyers. A proper welcome series is 4–6 emails over 7–10 days — not one email with a discount code.
Abandoned Cart
If you're not running an abandoned cart flow, you're leaving the most obvious money on the table. Shoppers who abandon cart are actively in buying mode — they just need one more push. Our build is a 3-email sequence (1hr, 24hr, 72hr) with smart discount logic.
Browse Abandonment
For high-traffic stores, browse abandonment is often bigger than abandoned cart. These flows target visitors who viewed products but never added to cart. The window is tight — trigger within 4 hours for maximum performance.
Post-Purchase
Your most valuable segment is people who just bought. Post-purchase flows drive reviews, referrals, upsells, and second purchases — yet most brands send one order confirmation and nothing else. A proper post-purchase sequence runs 30–60 days.
Win-Back
Lapsed customers who bought once are cheaper to re-engage than acquiring new buyers. Win-back flows target subscribers who haven't purchased in 90–180 days with a compelling reason to return. Suppressing unresponsive contacts also keeps your list clean and your deliverability high.
The Setup That Actually Converts
Most agencies set up flows and forget them. We test. Every flow we build includes at minimum 2-variant subject line testing, send-time optimization, and a 90-day performance review. Email is a revenue channel, not a set-it-and-forget-it checkbox.
If you want to see what your current Klaviyo setup is missing, our email marketing audit is included in the free AI Visibility Audit — or contact us directly for a Klaviyo-specific review.
Ready to fix your email program?
Cold Strike Digital builds and manages Klaviyo for ecommerce brands. Starting at $2,500/month.
TALK TO CHRIS →